Book Review - Nudge

Nudge: Improving Decisions About Health, Wealth, and Happiness Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler


My review


rating: 3 of 5 stars
Another book read in my qwest to discover how the human minds works. The gist of this book is that we can be "nudged" into making a good decision through choice architecture (how the choices are set up).



For example, to increase retirement savings, employers could automatically set up new hires' pay to put a percentage into their 401K then increase it a predetermined amount each year. The employee could always opt out but inertia will most likely keep them in so they'll benefit in the long run.



Another nudge situation is the placement of food in a cafeteria. If you put the high-fat stuff in an inconvenient spot and display the healthier stuff more prominently, people will chose the healthy items.



Interesting theories and the many examples were interesting and relevant.






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