Book Review - Made To Stick

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath was quite interesting. The gist of it is an analysis of why some ideas stick around and others fade. Some sticky examples are the urban myth of the guy who meets a girl in a bar and wakes up in a tub of ice missing a kidney, Jared of Subway fame and JFK's call for a man on the moon.

The authors make some key points that sort of spell out Success: simplicity, unexpectedness, concreteness, credibility, emotions and stories. Besides explaining the points, they also give some advice on how to recognize stickiness.

Good book for business folks.

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