Book Review - Made To Stick

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath was quite interesting. The gist of it is an analysis of why some ideas stick around and others fade. Some sticky examples are the urban myth of the guy who meets a girl in a bar and wakes up in a tub of ice missing a kidney, Jared of Subway fame and JFK's call for a man on the moon.

The authors make some key points that sort of spell out Success: simplicity, unexpectedness, concreteness, credibility, emotions and stories. Besides explaining the points, they also give some advice on how to recognize stickiness.

Good book for business folks.

Popular posts from this blog

TV At Its Finest

I was talking to someone today who didn’t know who Bob Newhart was. I cut him some slack because he’s a youngster and didn’t grow up in the U.S. I told him about The Bob Newhart show and how it became a college drinking game and about Newhart, "Hi, I'm Larry; this is my brother Darryl, and this is my other brother Darryl." He was going to go to Wikipedia and do some research. The conversation got me thinking. Back in the day (like when dinosaurs were alive and I was young and there were only four channels on TV), we caught a lot of reruns of what are now considered classic TV. Especially, if you were a latchkey kid like I was, there wasn’t a lot going on in the afternoon/early evening so it was either soap operas or reruns unless you were allowed to be outside and play. And, of course, during summer vacation you had even more time to watch the boob tube. Here’s what I remember watching during those years: Gilligan’s Island, Big Valley (I’m still looking for my very own N...
Read more

February 2020

Image
Most of 2020 sucked. But, there were some good moments that made memories to cling to. I'm going to review some of those moments from each month. (Disclaimer - my memory isn't what it used to be so this is my story and I'm sticking to it regardless of reality.) I moved into my house in May of 2019 and it was already hot out so I used the Arizona summer as an excuse not to do anything to my patio or yard. I don't recall what excuse I used to justify ignoring the both in the fall and winter. Let's go with complete laziness. It's entirely plausible. However, I had to get on the stick and pretty it up because I had a bunch of company scheduled for the spring. The first thing I did was get some inexpensive chairs from Target for my beat up table. I honestly thought I could jam them into my car. I really, really did. One would never guess I was a Tetris master. After several futile attempts, this is how it ultimately went down. Adam (answering cell): Hi, Kathy! Me: Hi...
Read more