Book Review - Sway

Sway: The Irresistible Pull of Irrational Behavior Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman



My review


rating: 4 of 5 stars

If you're looking for a book that explains irrational human behaviors in an interesting, smoothly flowing and nowhere dry manner, Sway is a must read.

While some of the facts and stories have been talked about in other books of this type, the authors' style made them seem freshly interesting. I loved the way they combined stories and experiment results into very quick to read chapters. While, it doesn't go uber-deep into behaviors, there's a lot here to make one go "hmmmm".

Some of the interesting tidbits used the playing careers of first round NBA picks to show how we are unwilling to change first impressions, the success of the Miami Gators to show how we're unwilling to change course even if we're on a losing path and a tragic plane accident to show how we'll take great risks to avoid small losses. There's even a bit on how cultural norms affect the audience behavior on Who Wants To Be A Millionaire?

View all my reviews.

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